As Marketing Manager, Jen develops strategy and coordinates the creation of all content seen on the company websites, including that of weekly blogs, social media and the quarterly newsletter. Jen also acts as part-time technology consultant for potentially beneficial software. Jen now oversees Marcom – a software system that allows staff across all departments to customize and order pre-designed marketing assets.
During Jen’s tenure, she has successfully accomplished the implementation of Matterport virtual tour software, produced several videos including the ‘Welcome to Dixon Leasing’ video and created a website for Pure Properties client, Element Flats. Jen continues to coordinate the Dixon Advisory quarterly newsletter, maintain and update company websites and works on various marketing projects with her team.
Jennifer developed her expertise from working as a video/webinar producer and project manager for a marketing agency in White Plains, New York. There, Jen managed the development of websites, conducted email marketing campaigns and strategy, and produced video content and live video webinars for 18 different brands. This extensive experience and expertise has given Jen the tools needed to implement marketing best practices, create quality content and uphold brand standards for all of Dixon Advisory’s subsidiaries.
“I thrive off a creative work environment and at Dixon I work with a talented team where we work collaboratively to create high-quality work. New York real estate is a very exciting industry to be a part of, it’s fast pasted, competitive and always changing.”
Jennifer received her Bachelor of Science in Business Administration with a concentration in Marketing from Le Moyne College, located in Syracuse, New York. She also is a professionally certified makeup artist which proves handy on video and photo shoots. In her spare time, Jen enjoys spending time outdoors, traveling, dining out and documenting it all on Instagram.