As a Marketing Manager, Shannon lends her talents to all marketing procedures including property listings, copy writing, brand development, content creation, and social media initiatives. Shannon also oversees the entire leasing process from a marketing perspective to ensure properties are listed accurately and on time. She is also solely responsible for the strategy and planning behind the Homes by Dixon blog and quarterly newsletter.
Additionally, Shannon has taken ownership of the quarterly URF Fund Update, a critical update lodged on the Australian Stock Exchange for Fund investors. She collects, organizes and lends her unique touch to content collected from various internal departments to provide highlights about Dixon’s operational achievements and impressive data from the quarter past.
“Dixon has created an atmosphere that makes me excited to come to work every day. My ideas and opinions are heard and I’m given the freedom to run with them.”
Shannon developed her expertise working as a creative web and social media intern for Negative Inc., and as a marketing volunteer for non-profit Fleece & Thank You. Through these experiences, Shannon developed social media campaigns, built email communication strategies, and assisted in brand development and event planning.
Originally from Michigan, Shannon received her Bachelor of Arts in Advertising from Michigan State University. Outside of work, she enjoys staying active, completing her daily crossword puzzle and exploring New York City.